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Charlotte, NC Launches New Economic Model Designed to Create Jobs, Revenue

Charlotte, NC – The City of Charlotte, establishing itself as a global leader in environmental sustainability, recently announced its plan to launch Circular Charlotte, a new, regenerative economic model designed to produce zero waste and to generate hundreds of jobs and significant revenue.

The City of Charlotte worked with Metabolic and Envision Charlotte to create Circular Charlotte: Toward a Zero Waste and Inclusive City. The study analyzed Charlotte's waste stream and found Charlotte's 900,000 tons of annual waste represent a potential residual value of roughly $111 million per year. By simply adopting a comprehensive waste diversion strategy, Charlotte could create hundreds of jobs by harnessing material instead of dumping it into ever-growing landfills.

The Circular Charlotte strategy will put the findings of the report into action through five business cases that will serve as the foundation for Circular Charlotte. To begin implementation of the Circular Charlotte strategy the City will focus efforts on four of the five business cases:

  • The creation of hundreds of jobs by developing a circular industry based on feeding 50,000 tons of food waste to black soldier fly larvae, which can be converted into pellets to use as feed on North Carolina poultry farms;
  • The saving of hundreds of thousands of gallons of water by developing a closed-loop textiles chain for linens and uniforms used in hotels and hospitals, cutting demand for environmentally damaging cotton and polyester production and offering opportunities to work in a whole new industry;
  • Providing entrepreneurs (who might not otherwise be able to afford to develop their circular economy business ideas) with equipment, expert advice, and commercial feedback to develop circular economy business ideas at a startup incubator based at the Innovation Barn;
  • The aversion of CO2e emissions by transforming concrete from demolition sites and powder created from discarded glass into new concrete, also creating new jobs.

"We are thrilled to implement the circular economy strategy in Charlotte," said Marcus D. Jones, Charlotte city manager. "The Circular Charlotte initiatives will help Charlotte address key issues impacting the entire city – economic and social mobility. We fully expect Circular Charlotte, along with the work we do, to help us become the epicenter for people and cities to learn how to experiment, create and innovate."

The City of Charlotte will roll out the strategy gradually beginning with a $2 million investment into Envision Charlotte's Innovation Barn, which will serve as a hub for local entrepreneurs and innovators to conduct groundbreaking circular economy work.

For additional information:
Victoria O. Johnson
City of Charlotte Solid Waste Services Director and Circular Charlotte Project Manager
For resources and tools related to sustainability, visit the Center for Sustainability (C4S)and C4S Toolkit.