We're glad you're onboard with APWA - now make sure everyone else knows too! To get the most bang for your buck, it is important that you understand and use the many opportunities available to you.

This section of the APWA website is your online resource guide for preparing for the 2007 APWA International Public Works Congress and Exposition. Here you will find everything you need to keep track of important deadlines, as well as exhibitor-exclusive offers designed to help you boost your revenue and ROI at this year's Congress in San Antonio.

If you have any questions about the opportunities for exhibitors, please e-mail Jenny Bogue, jbogue@ntpshow.com or call 800-687-7469, ext. 227.

To download forms directly from GES, click here.

Advertising Opportunities
Attendee List Forms
APWA Website Links
Congress Facts
Download Program Preview
Exhibitor Showcase Presentation
FREE Preferred Customer Passes
Industry Publications
Pre-Show Promotion
Public Relations & Media Coverage
New Product Promotion
New Product Showcase/Display
Sponsoring Opportunities

The Final Program not only is delivered into the hands of all attendees, but it also reminds attendees of your integral role long after the show ends, as they refer to their final program month after month. The deadline for advertising in the Final Program is July 25.

Contact Amanda Daniel, Kristie Thymes, or Erin Ladd at Mohanna & Associates
phone: 800-800-0341 or 214-291-3657

Download rate card with print specifications.

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This list of the 2006 Congress attendees is provided free of charge.

Click here to download the 2006 Attendee List Form

All exhibiting companies with a booth 20'x20' or larger will receive the 2007 list FREE!

Click here to download the 2007 Attendee List Form

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As an APWA exhibitor, you may download and use these 2007 The Best Show in Public Works logos in your marketing and promotional materials. Let everyone know you are on-board with the premier event for public works professionals.

Use these links to download "Best Show in Public Works" logo for your website.

Download low-res (72 dpi) RGB jpg of BSPW logo

Download low-res (72 dpi) RGB gif of BSPW logo

Be sure to link the logo back to the APWA site, www.apwa.net/congress, so visitors can register.

Use these links to download high-resolution "Best Show in Public Works" logo for your print ads.

* These graphics are prepared for professional high resolution PRINT based applications only. These images may NOT open in your browser for viewing. Save them to your computer and insert them into the pagination program of your choice.

Download high-res (300 dpi, CMYK) jpg of BSPW logo

Download high-res (vector art, CMYK) eps of BSPW logo

If you don't see what you need above, feel free to contact Cami Travis-Groves at ctravis-groves@apwa.net for logo assistance.

Suggested text:

Visit us at booth #xxx at the 2007 APWA International Public Works Congress and Exposition, September 9-12, at the Henry B. Gonzales Convention Center, in San Antonio, Texas - The Best Show in Public Works.

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We are pleased to invite your organization to submit a proposal for the Exhibitor Showcase at The Best Show in Public Works. These briefings will be held throughout each day of the exposition in San Antonio.

These educational sessions are unique (and complimentary!) opportunities for exhibitors to reach public works attendees. The briefings are 45 minutes long and should demonstrate how your company's technologies provide a solution or service which addresses the needs of the public works industry. NOTE: This should not be a sales presentation on your product.

Due to the limited number of time slots available, not all proposals will be selected. Every effort will be made to notify applicants of their proposal's status by July 18, 2007. Proposals must be submitted no later than June 1, 2007, and must contain:

• The completed proposal cover form, including session title (emailed information is acceptable instead of form)
• A description of how your company's technologies uniquely address the needs of public works decision makers
• Your commitment to use effective and attractive visuals (if visuals are part of the presentation). LCD projector, microphone, overhead and screen provided, all other A/V equipment is at your company's expense
• Your commitment to provide a speaker who is highly knowledgeable in the subject matter and highly effective in presentation skills

Presentations will last 45 minutes and will be ongoing on Sunday, Monday, and Tuesday during exhibit hours. The Exhibitor Showcase will be located in the Exhibit Hall and clearly marked with signage. The Showcase program will be actively promoted to the pre-registered attendees and on onsite at the show, however to ensure attendance, exhibitors who participate in this program are strongly encouraged to do their own promotion in advance of the show.

Please e-mail all proposals by June 1, 2007, to Jenny Bogue's attention at jbogue@ntpshow.com.

Preferred Customer Passes allow you to offer the buyers you most want to meet FREE exhibit hall admission - a $35 savings over the regular price. Distributing Preferred Customer Passes has proven to be one of the easiest, most effective methods of increasing booth traffic. An effective Preferred Customer Pass campaign is the most important step to exceeding your goals at APWA's 2007 International Public Works Congress and Exposition.

Research conducted by the Center for Exhibition Industry Research confirms that exhibitors who use Preferred Customer Passes attract better, more qualified traffic at their booths than exhibitors who do not. Furthermore, invitations from exhibitors rank as the number one incentive for trade show attendance.

Fill out and return the order form and tell us how many passes you need. Please note: No matter what quantity you order, there is no charge to you for Preferred Customer Passes. Click here to download the order form.

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The following publications help support The Best Show in Public Works through advertising, promotion, and coverage of the event. Through their efforts we are able to promote to more than 500,000 industry professionals throughout the U.S. and Canada, reaching a cross section of public works disciplines. Utilize these resources to help promote your product or service - click on the links below for contact information for each of these industry magazines.

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To ensure that you get as much booth traffic as possible, inform attendees (and potential buyers) ahead of time that your company will be exhibiting at the 2007 APWA International Public Works Congress and Exposition. Let them know who you are and what you have to offer. Target your audience, invite them to visit your booth, and most importantly, give them an incentive to do so! With so many booths to visit in such a short time, you'll have to make your booth stand out.

Tips for executing an effective pre-show promotion:

• Segment your audience based on their area of expertise and send out a customized pre-show invitation (Tailor your promotions to a specific audience)
• Invite clients and prospects to your booth often - a series of three or four promotions can be more effective than a single mailing
• Switch up your marketing effort - send a postcard, and then follow up with an e-mail broadcast or telemarketing campaign
• Send an e-mail

Want to invite your prospects and customers to The Best Show in Public Works but not sure where to start? Simply send them an e-mail! Cut and paste this sample e-mail, and personalize your message with your company name, booth number and logo. Using e-mail in place of mass mailings saves you time and money. Consider updating this message for different target audiences and link to your own website - or the APWA Congress website at www.apwa.net/congress.

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Promote your presence at the 2007 APWA International Public Works Congress and Exposition using the list of media from the list found under the Industry Publications link above.

1. Issue a press release (use this sample press release as a guide to creating your own) to trade show and business publications ideally 10 to 12 weeks before the show on a new product or service you will be announcing at the show.

   Some Important Tips:

   • Use product innovations to capture attention of the press
   • Send out a "media advisory" prior to the show announcing a new product to the press
   • Have high quality, media-ready photographs of your new product
   • Make sure someone in your booth is appointed to speak with press and that everyone in your booth knows of this individual's designation

2. Create a press kit that includes your company information, product specification sheets, testimonials, articles featuring your company, etc. Put your press kits on CD-ROMs as this is the preferred format for the media, but keep some traditional kits with you as well.

   Helpful Hints for Your Press Kit:

   • Include press releases about your company - sample press release
   • Insert a company brochure or fact sheet
   • Add photographs and company logo sheets
   • Include any articles on your company or new products
   • Include press releases on new products

3. Make sure your releases and high-resolution product shots are also available on your website.

Press / Media Room

Placement in the trade press is an important element of your marketing strategy. At the 2007 show we will staff a press room where representatives from the trade press can pick up your press kit and schedule interviews. This service will be available to all exhibitors and information on how you can take advantage of this opportunity will be forthcoming shortly.

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APWA has devoted an entire section in the Official Congress Program and Show Guide to include a listing of any new products introduced to the marketplace after August 31, 2006, that will include the product's name, description and the exhibitor's booth number. If you have a new product that was introduced to the marketplace after August 31, 2006, you may enter it as a New Product this year at APWA. Don't miss this opportunity to give the Congress attendees the opportunity to view the most current and innovative technology in the industry! (Deadline: July 7, 2007.)

Download New Product Promotion pdf

You can help emphasize the theme of the 2007 Best Show in Public Works by displaying photos of your company's best new products/technologies in the APWA New Product Showcase at no cost to you. The New Product Showcase will be located in a lobby area outside the exhibit hall.

Download New Product Showcase pdf

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Maximize your exposure and investment at the 2007 APWA International Public Works Congress and Exposition - become a 2007 sponsor!

Call Today!
Dana Priddy
phone 800-848-APWA, ext. 5241
e-mail: dpriddy@apwa.net

For a detailed list of sponsorship opportunities, click here.

No matter what type of sponsorship you choose - from $5,000 to $30,000 - you position your company as a power-player in the industry and become synonymous with the momentum and excitement of the Best Show in Public Works.

APWA offers three types of sponsorships:

Event Sponsorships guarantee your company will be promoted as a sponsor pre-show as well as onsite to thousands of key industry buyers, including public works directors, managers and superintendents from large cities to small towns.

Continuous Sponsorships put your company's name and logo on thousands of products that will be used by your prospects and clients long after the show ends.

Promotional Sponsorships give additional exposure to the show and are open to industry magazines/publishers who promote the Best Show in Public Works through their printed advertisements and pre-show articles.

There is no better way to connect with the thousands of decision makers who will flock to San Antonio this September than with an APWA sponsorship. Take advantage of these incredible opportunities to get optimal exposure to decision makers in every segment of the public works industry. Keep attendees thinking about your company throughout the year!

Don't see the right sponsorship for your company? Call Dana Priddy at APWA to talk about a custom sponsorship, 800-848-AWPA, ext. 5241 or e-mail dpriddy@apwa.net.

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